Propaganda
Propaganda is a technique used to convince or persuade.
The seven propaganda techniques we are talking about in class include:
Band Wagon 
This technique suggests that EVERYONE is doing something and so should you. Also used is "Eight out of ten doctors agree." It suggests that the majority must know best.
Testimonial
This technique has sometimes famous individuals giving personal accounts for the product, cause or candidate.
Transfer
A technique that transfers the love, respect or admiration one has for a patriotic symbol or organization to something else.
(Example: I want to run for Senator so I always have a flag in the background when I speak. Therefore people associate me with the flag.)
Plain Folks 
This technique is used to convince voters that a candidate belongs to the common people and he understands them and their needs. An example would be a candidate visiting a factory and dressing in a hard hat and overalls instead of his regular suit and tie.
Name Calling
This technique is probably one of the lowest forms of propaganda. Opponents use this to discredit each other. Names such as "do gooder", "rebel" or even "snob" are used to paint a picture in the minds of voters or consumers.
Glittering Generalities
A technique that a candidate or seller uses by saying that whatever they promise will come true. An example is a candidate saying there will be a chicken on every table if he is elected. Obviously he cannot provide that. He just means that he can possibly provide a better income so that families can eat better.
Card Stacking
A technique that stacks all the facts in favor of one opponent. Three ways to use this technique are 1) stacking the good facts about yourself; 2) stacking the bad facts about your opponent; and 3) stacking good facts about yourself and bad facts about your opponent at the same time.
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